Web Design, Blog Development, Classifieds, Email, Advertising and Marketing Services

Equine Web Services and Advertising, Equestrian Marketing Services, Premium Horse-related Directory Links with an Associated Business Resource Guide, Newsletter Advertising and Equine Classified Ads. NEW! Our Blog Advertising! Great Pricing! Great Visibility!

HorsesintheSouth.com has many ways that you can advertise with us. We offer Rotational Banner Advertising, a huge Premium Directory with an associated Resource Guide section, we have co-branded with Equine.com to be HorsesintheSouth.Equine.com to provide you with Equine classified ads, we have a FREE Calendar of Events with auto-notify service and see our Portfolio of client websites.

It is the policy of HorsesintheSouth.com to sell effectiveness to encourage long term relationships. This can not be achieved by inflating numbers, selling exaggerations, and delivering grossly below any estimates we state. We always make the effort to be as honest as we can about the performance of HorsesintheSouth.com and the potential effectiveness of HorsesintheSouth.com as a premium niche advertising vehicle. Our philosophy is "what can we do for you, our customer, to help you to succeed"?

HorsesintheSouth.com Traffic Analysis

HorsesintheSouth.com was launched in 2000 and is experiencing continual growth year to year. In 2007, the site relaunched with new architecture from the ground up:

  • New design that provided a more visual experience featuring larger pictures and easier to browse content
  • Moved from a shared hosting environment to a dedicated server
  • Integration of advanced traffic analytics
  • Implemented a content management system
  • New full featured mass email software
  • New blog, plus 2 more on the way
  • Blogger packages for your own site

Since the relaunch, traffic has exploded with the average number of visitors up 42%, unique IP's up 37% and the number of pages viewed up by 68%.

HorsesintheSouth.com's strategy is to improve user experience to improve effectiveness for advertisers. HorsesintheSouth is home to thousands of informative articles and other content of interest that are freely available to its visitors. The event calendar is 'niched' as the most comprehensive in the Southern region. The content is updated daily by staff and from visitor submissions. HorsesintheSouth's loyal visitors are kept up to date on new content through a monthly newsletter and event reminders and now we have a custom-designed blog to keep you informed, too!

Just add your email to the Feedburner subscribe box at the top right of the blog page so whenever we add new posts to the blog, you will get a notification email with the summaries and photos of the blog posts.


Please contact us at marketing@horsesinthesouth.com or mktg@horsesinthesouth.com for our current Media Guide, Advertisings Specials and Marketing Packages.

blog

This is a new service we are offering to our equine customers! Get in on the Web 2.0 phenomenon with your very own custom-designed hosted blog that includes many powerful plugins, including those for social networking like for Twitter, FaceBook, MySpace, Digg, et al. This is the wave of the future and the search engines, especially Google and Bing, love a blog.

Plus, you can have a Feedburner account so people will be notified when you as a publisher of your blog, adds new posts to your blog's content. This is really cool!

What is so great about having your own blog? YOU can add/change your very own posts (text) and images. Is your website designer too expensive or too busy to update your website and you have new pictures of your horses for sale that need to be online like now? Well, this is the way to do it. Do you have a sale that you need to tell people about? A new service? Or just to write someting about yourself or make some comments that you want other people to read.

The combination of your own customized blog along with your Twitter, FaceBook or other social networking accounts is the fastest way to get your information out to the 'intertubes'. We will even help you set up your Twitter account and follow equine people and a Facebook account and find friends. By publishing our AHorseBlog.com posts AddThis bookmarkletto our Facebook account and 4 of our Twitter accounts, we get hundreds of views a day on these posts. This is a great way to drive traffic to you blog site!

Read the Simple Twitter Tips that Attract Clients and Partners article from Site Pro News.

If you have good content to share with others, we can even cross post your blog content on our blog by re-blogging.

Download the blogger package costs. Contact blogger@horsesinthesouth.com for further information about our pricing and details.

Banner & Logo Advertising

2009 Holiday Sale

Use Display/Branding Ads to Leverage Online Shopping - Despite the economy, the 2008 holiday season stimulated a great deal of online shopping and research among consumers, whether they ended up purchasing online or in stores (or at all!). This activity of searching and researching online produces special opportunities for marketers to reach consumers with ads—just as they are in-market. What’s more, during really tight times, consumers tend to eliminate impulse purchases and instead restrict themselves to considered purchases. This plays strongly to the Internet, which lends itself toward well-thought-out, highly researched decisional buying. We are here for you. We can set your advertisment up so that you will gain the exposure that you need to exceed, and still keep within your budget!

Let us design a niche banner for you. Being a familiar name takes you miles closer to closing a sale. People like to buy from companies they've heard of. It turns out that this is an overlooked benefit of banner ads. Banner ads are fairly worthless in terms of generating clickthroughs... you have to trick too much and manipulate too much to get clicks worth much of anything. But, if you build ads with no intent of clicks, no hope for clicks... then you can focus on ads that drill your name or picture or phrase into a consumer's head. 100 impressions and you're almost famous. A household name. Not for everyone, but for people who matter.

Let us design your banner for you, if you don't have a banner. The banner design cost is based on its complexity (averages around $110 for an animated leaderboard), but you get to KEEP the banner to use anywhere else you want.

We have a banner ad server program that can track your click-thru's and how many times your banner was viewed. Ask for our Media Guide or our current sales and specials we are offering as these will change from time to time.

We also can track how many times someone has clicked on your article or press release. I believe we are unique in that respect, especially in the equine industry!

Equine Directory Links

2009 special - 3 years for your Premium Listings!

Our Directory is one of the most visited channels on our site, so you want to be sure that you add your website. Our website Links section is now a Premier Directory & a Resource Guide to give you a more extensive listing for your website to include your logo or a 250 X 250 pixel sized picture/image that is compeletly updatable by YOU at any time including your VERY detailed listing about your site and services/products. Your Premium listing is like a mini webpage for you and you are listed in the business Resource Guide, plus now you can add your listting to multiple categories and, currently*, it never expires! Send us your advertorials, press releases or articles to news@horsesinthesouth.com or news-ed@horsesinthesouth.com for the corresponding Resource Guide.

PREMIUM Directory listings have the share bookmarklet which is UNIQUE to our site! Use our social media Share bookmarklet share this to add your PREMIUM Directory listing to your Facebook account, to your Twitter account, LinkedIn, Digg and any other social networking site that you belong to. Be a part of Web 2.0 and viral networking. We will even do add your listing for you to our own accounts as we see your PREMIUM listing go into our database. Ask your friends to do this too!

As a unique service that our Premium Directory Listing gives you, it is not necessesary to have a website to have a Banner Ad - we can link to an email address or link to your Premium Directory Listing which is like a mini-webpage for you! The banner that we display for you can be a static (non-animated) banner or we can display an animated banner at no extra charge. We also provide text box advertising.

newsletter advertising

We send out a monthly newsletter to our subscribers that gives you an overview of interesting articles we have that you may have missed or are important, special event advertising, educational, equine assistance and disaster support, and more. We include our Sponsors and advertisers, many of those that also have banner ads with us as we believe that it is important to reach people as many ways as you can with your sales message, event or notification. Contact news-ed@horsesinthesouth.com for imformation on newsletter advertising or request our Media Guide from marketing@horsesinthesouth.com.

Be sure to sign up for our newsletter for the coupon code or subscribe to our blog's Feedburner RSS feed so that you get notified when we send out infomation about a sale/special.

Classified Ads

HorsesintheSouth.com has been given the privilege of being a CO-BRAND site with Equine.com to provide you with a HUGE network of classified ad buyers and sellers, so we are now HorsesintheSouth.Equine.com for your classifieds.

When you place an ad on HorsesintheSouth.Equine.com, your classified ad becomes part of a network of over 25 sites.  So rather than listing your ad on one site, you have now placed an ad on over 25 horse organizations such as the AQHA, USDF, and USHJA!

Horses in the South's Store

HorsesintheSouth has its own Cafepress store where you can purchase items with our colorful logo on them. Click here to go to our store

w

Ask Not What They Can Do For You, Ask What You Can Do For Them

Creating a website that generates new sales and new leads is all about your customers. What matters is what happens when they step inside your online shop. Do they buy or not? You can create a website that ensures they do buy, and often!

Make sure your website grabs their attention, encourages them to take action, speaks their language, gets personal, keeps it simple, adds value, stays relevant, projects credibility and treats them right.

The above is an excerpt from a website, Marketing Breakthroughs that I think is very appropriate. I have added this because we are going back into the processes of designing websites for our equestrian clients so that we can assist you in getting your website seen in today's tough economy. Read more in my Editorial>

Much effort goes into developing your site or pages. Get our expertise to provide you with the know-how on the tips and tricks in marketing your service or product on the Internet. Save $$$ in advertising rates and reach a huge audience. We will walk you through the process and custom-design your website to meet your needs.

We have created a document/PDF for you to download that has Sponsor packages at different levels, but do keep in mind that we can create a custom package to fit your budget and needs. Click here to download our Website Sponsor Package PDF.

marketing

For additional target marketing services, contact us at marketing@horsesinthesouth.com to request more information on our web services to help you to Establish Your Presence™ on the Internet with our 'Southern source for Everything Horse'™.  We can get your business to where you want it to be with "killer" marketing tips and repeat customers! We create original, high-quality designed web pages, ensuring that your business will be represented in the most professional appearance and design. Our prices are competitive, especially for the quality of work that you receive. 

Let HorsesintheSouth.com help you take your business online. We will provide you with a professional, functional and attractive website. Send an email to webmaster@horsesinthesouth.com to request more information on our web services. Ask us about the huge inventory of domain names that we have, too!


We accept checks, Visa & MasterCard via our online secure credit card process (click here for the Payment page) or send us a payment via Paypal to Pay@HorsesintheSouth.com or we can request a payment from you via Paypal and you may pay using a credit card (this works all over the World, too!). You do not need to have a Paypal account to pay using Paypal.

pp

Make your checks out to:

Synergy, Et Cetera Web Design, Inc.
4410 Bondarenko Rd.
Keystone Heights, FL 32656

Synergy, Et Cetera Web Design, Inc. Does Business As (DBA) HorsesintheSouth.com. You may contact us by phone at 352-473-5205, 904-571-5561 (cell).

 

SEARCH 

   
   


View our
PAST ISSUES

 

Friend and Follow Us!

Click here to be our Facebook friend!
Click here to follow us on our Twitter.com/SouthernHorses account
Click here to follow us on our Twitter.com/SouthernDressag account
Click here to follow us on our Twitter.com/HorsesSouth account
Click here to follow us on our Twitter.com/TheEquinePost account